The idea for Straightaway™ came from a moment we’ve all experienced—I was preparing for an event, doing my makeup, only to find myself struggling with poor lighting and messy tools. That’s when I realized there had to be a better way. I wanted something portable and easy to use that could help me apply my makeup flawlessly, no matter where I was—that’s how the Glow Case was born.

As a mum of two under three, I also needed something quick and safe. The Glow Case gave me the perfect lighting and organization, making it simple to do my makeup while keeping an eye on my kids—no more searching for the right tools or dealing with messy bags. It’s been a game changer for busy mornings at home and quick touch-ups on the go.

We believe confidence should be effortless. That’s why we created a full range of easy-to-use beauty tools that support your lifestyle. Our products are designed to make beauty routines quicker, easier, and more effective—whether at home or on the go.

Over 5,000 Aussies have already made the switch to beauty tools that fit their life—not the other way around. And now, it’s your turn. Try any of our products risk-free for 30 days. If you’re not completely happy, we’ll give you your money back—no questions asked.

P.S. We’re currently running a 50% off sale, so now’s the best time to shop and save big on your new favourite beauty essentials!